Jdate is the premiere Jewish dating site with over 1.8 million Jewish singles looking to find a life long match.
One of JDate’s main objectives was to take an old, outdated platform and modernize it. Completely rebuilding the technology from the ground up and the whole UX/UI experience.
I was brought in as an innovative Creative Director specializing in UX/UI to transform the old legacy platform into an updated user experience.
Our goal was to make sure the process would be seamless and less intimidating for the target demographic. In addition, we made sure that all designs were in a responsive web environment, on iOS phones, and Android devices.
Although we didn't have much to work with data wise, I did my best to make adjustments from past data knowledge and learn how our customers use the product then iterate.
Maximizing productivity, I did my best to get as much information as possible regarding all our design projects as early as possible. This process allowed me and my team to get ahead. This was beneficial especially when time was of the essence.
Based on this challenge we knew we had to come up with a familiar way to allow the consumption of information for our existing users in addition to our new users.
Although we were rebuilding and redesigning the new JDate platform, most of these designs would also need to work for the future ChristianMingle site as well. I made sure we had enough typography padding insuring that the site was ready to support multiple languages.
We had to make sure that iOS, Android, and Web had a consistent direction. I created a universal dynamic brand style guide that all the developers can reference.
Knowing that we didn't have sufficient time to complete this properly, I set up some quick realistic prototypes and had multiple users test them when time permitted, thus assisting me in making design adjustments.